Like everything, the internet is evolving too. The Internet has taken a major leap from web 1.0 to web 3.o.
Web 3.o is the next generation which is also called the Internet and Web protocol. It has a major impact on current digital marketing or SEO techniques and strategies.
Web 3.o targets to be decentralized, open, and soaring performance for the users.
Keeping the impact on digital marketing, blockchain allows the audience to have thorough control over their data.
Blockchain Technology
Blockchain is a highly secured and irreversible data storage method, which means data cannot be manipulated or hacked once stored.
The main aim of using this technology would be the removal of centralized servers to transfer the data in order to prevent extensive data leaks. In other words, this can be the future of the internet.
Impact Of Web 3.o On Digital Marketing
There was a time when digital marketing began with web 1.0 which included only text-based ads and banners. Many businesses took advantage of this during the mid-1900s.
After that landed the era of social media and creativity, which was mentioned as Web 2.0 which indeed compromised user’s privacy and involved middlemen which led to fraud and scams over the internet.
The evolution of Web 3.o focussed on data transparency, limiting extortion, and removal of transmitting servers to prevent data leaks.
This allows brands to connect with their customers directly and efficiently.
Web 3.o allows digital marketers to re-establish trust and reconnect with the customers by providing complete ownership of the data.
Internet is a challenging world, the slower you are the higher the competition. Example: Facebook, has changed its name to Meta, in order to highlight its focus on web 3.o.
In the present scenario, users demand privacy and high data security.
They do not want to see ads for something they search over the internet, but, at the same time, they want complete clarity over the data collected.
Digital marketers are focused on converting their visitors to customers, which is acceptable. Simultaneously, they don’t wish to get annoying advertisements during their browsing experience.
Can such terms and conditions be matched in web 3.o? Let’s see.
How Can Digital Marketing Agencies Match The Concerns Of Web 3.o?
- Agencies can avoid depending on cookies or any other tracking methods to monitor the real-time performance of any campaign. For Example: When a client approaches a digital marketing agency, they can understand they can keep track of their pay-per-click ad expenditures as this technology stores the record of transactions in real-time.
- Privacy issues: Internet Service providers(ISPs) have unlimited access to your data over the internet. The digital marketing agency can store the client data on the server and bring it to use when required maintaining complete invisibility of the client and hence boosting privacy.
- Preventing Click Fraud: Where the agencies spend time and effort over performing competitive keyword research, they face demotivating factors where the ads are often clicked by bots which later costs them a fortune.
Using blockchain technology can aid in preventing such unnecessary expenses by monitoring the ads over decentralized servers.
Artificial Intelligence In Marketing
This is something very new that is evolving around the world. The combination of technology and the art of marketing is likely to take a huge leap in business sales.
Ai is helping digital marketers to collect the required data based on user’s requirements which indeed can match the user’s interests and provide them with accurate information.
The web 3.o technology targets towards making the internet available for everyone irrespective of their location, device, and mode of connection. With a rising competition of in IoT devices, there are high chances that web 3.o to expand to cars, AR/VR, and even tea kettles which indeed opens doors to best SEO company and/or digital marketers to promote their services to a broader group of audience.
Summing up
The evolution of web 3.o is inexorable, whichever brand or company that adopts it the earliest can enjoy the benefits. It can help build meaningful relations with the customers. Though web 3.o is a long way off we at best SEO Company in Noida can benefit you with the adaptation over Web 3.o because it is always good to be prepared for the competition.