2023 is rapidly approaching, and content marketing is exploding like never before. The use and development of relevant and useful content to attract current and potential customers is known as content marketing. This can include blogs, social media posts, newsletters, emails, videos, white papers, and so on. When done correctly, content marketing generates effective content marketing strategies, conveys expertise, and demonstrates that an organization values its customers. Relationships are established and nurtured through good and consistent content. Customers are more likely to choose you over competitors if they perceive you as a company that genuinely cares about them. Also, Do check out all the recent digital marketing blogs 2022 here
Looking for the keys to the coming year to help you develop your next effective content marketing strategy?
Do you wish you had a strong content roadmap to help your company reach new heights in 2023? So, how do you create the best content marketing strategy to truly outperform your competition?
Following this ultimate content marketing checklist is the key to a successful content marketing strategy:
- Create buyer personas; research your target audience and identify their pain points. This will assist you in becoming the most useful resource on the internet.
- Develop your brand’s story and make it shine through future content.
- Develop measurable content objectives for the year.
- Conduct a content audit to identify gaps in your current inventory.
- Determine which topics are most important to your target audience.
- Optimise your content not only for readers but also for search engines in order to gain more exposure.
- Select the best channels for content distribution.
- Automate each step of the process by using tools and templates.
Why Do You Require Content Planning Software?
The two main types of software for content marketing are content planning software and content publishing software.
Content planning tools assist you in determining what content to publish and when to publish it.
Content publishing tools automatically publish your content to the appropriate platforms at the appropriate time and date.
Planning your content is advantageous for a variety of reasons. The following are the top three reasons:
(1)Maintain consistency
It can be difficult to keep track of everything when you have multiple marketing channels. You must send out newsletters, publish blog posts, schedule social media posts, and so on. It becomes even more difficult as your company grows and you are present on more platforms. A content planning tool, in turn, assists you in developing a workable schedule. As a result, your team will always know if they have enough content to post and when everything should go live.
Furthermore, having a plan makes it easier to consistently follow your SEO and content marketing vision. Because you can see everything at a glance, you can see how your content fits into your overall strategy.
(2)Take advantage of critical moments
You can promote your business by planning content around upcoming holidays, events, and other important dates. This way, you never miss an opportunity to use your content planner to create the most engaging content for a set of blog posts dedicated to BFCM or Christmas. Concurrently, content planning is useful if you need to make an urgent publication on your blog or social media platforms. A content calendar allows you to quickly see how you can rearrange your planned content to find a place for your new piece.
(3)Save time and energy
To see results, your content must be aligned with the goals of your marketing strategy, and the ultimate marketing strategy you want to make which you work towards every day. This, in turn, necessitates time and effort, particularly when it comes to publishing your content across multiple platforms. This is where content planning and publishing software can help. You don’t have to stay up late or work on your day off to publish your planned content — the software will do it for you.
Furthermore, you can plan days or weeks ahead of time and focus on other tasks instead.
5 Content Marketing Strategy Tools To Try In 2023
Now it’s time to look at the toolset required to leverage your content planning.
Here are the top 5 content planning tools to help you organize your workflows and improve the performance of your team.
(i) StoryChief
It is a platform for content marketing. StoryChief is a content collaboration, publishing, and distribution platform.
StoryChief integrates with all types of CMS, allowing you to publish content to your website with a single click. Because of this broad range of capabilities, editorial teams benefit from the ability to create and manage content for all channels from a single platform.
You can manage every aspect of content marketing with StoryChief, including briefing, assigning, writing, SEO and readability optimization, reviewing, approving, and publishing. Furthermore, you can promote your blog content through various channels, such as social media, your email newsletter, and employee advocacy.
(ii)Asana
Asana is a project management tool that allows for simple workplace management via an intuitive dashboard. The workspace is fully customizable, allowing you to tailor it to the needs of your project.
Through various integrations, you can also streamline internal communication and progress tracking. You can also export Asana to Excel as a data backup option. However, you will need to manually publish content in this case. Multiple people cannot be assigned to the same task in Asana.
(iii)ContentCal
Adobe recently acquired ContentCal, a social media marketing management planning and publishing software.
This tool has a calendar-style dashboard where you can plan and schedule social media posts. Your team and clients can work together directly in the software to create, edit, and approve content. Analytics and reporting on your social media campaigns are also provided. You can also interact with your audience by responding to comments and messages via the software. At the same time, the tool only supports a small number of social networks.
(iv) Snare Content
Content Snare is a content organization tool that allows you to keep all of your files in one location. You don’t go back and forth between emails, shared documents, and file management systems to find what you’re looking for.
Content Snare aids in the organisation of resources for your blog content plan and other marketing tasks. Upload, edit, share, and collaborate on documents in a single platform with a simple and intuitive interface, view file version history, use templates, and set up reminders for collaborators.
(v) Clearscope
Clearscope is a valuable asset for businesses that use SEO content marketing — the platform increases blog traffic by identifying SEO gaps in your content. This SEO platform allows you to improve the ranking of your content. Keyword research, competitor analysis, and live content scoring all aid in the creation of high-ranking publications.