Search engine optimization (SEO) is the process of improving your website’s ranking on search engines such as Google, Yahoo, and Bing. The ultimate goal of the website Development Company is to bring in more potential customers. There are numerous SEO tools available to aid in the execution of the SEO exercise.
While many SEO Tool creators swear by their software, you should look for those that are SEO-specific and were created with the help of SEO experts. Every day, you hear about SEO pioneers like Neil Patel and Brian Dean. Not to mention Google’s suite of marketing tools designed to assist small businesses in growing.
Our list contains SEO Tools developed by SEO-focused businesses and professionals. These are the ones that will propel your company forward.
These instruments are used for a variety of purposes, including:
- Keyword research is the process of determining which words should be included on your website.
- Research your competitors’ websites to see how search engines rank them.
- Track your site’s ranking in search results for various keywords using rank tracking.
- Link building is the process of obtaining links from other reputable websites to your pages.
SEO tools are essential in assisting businesses in positioning their websites to generate more leads. Let us look at five of the best.
BEST SEO SERVICES TOOLS IN INDIA-
The first step in increasing business leads is to drive more traffic to your website. To accomplish this, ensure that your website is listed on Google, Bing, and other search engines.
There are numerous SEO tools available, including two free SEO tools, and each has its own set of advantages and disadvantages. It is a good idea to do some research before using or investing in one. Let’s take a look at five of our favourites.
6 BEST SEO SERVICES TOOLS IN INDIA-
1. Google Ads Keyword Planner-
Keywords are essential in any SEO effort. You can attract the attention of search engines by identifying the words potential customers are typing in to look for your products or services online.
Keyword Planner can also be used to identify topics related to our industry that you aren’t currently addressing on your website and create web pages for those topics.
2. SEMrush–
SEMrush is a good option for small business owners who want a single tool that can do it all. From keyword research to on-page auditing and rank tracking, this tool does it all from a single dashboard (PPC).
3. Google Analytics-
Google Analytics, one of the most popular SEO tools used by both small businesses and large corporations, provides insights into your website traffic. It assists you in determining the source of your traffic. How much of it is the result of organic campaigns and how much is the result of paid campaigns? It also assists in identifying user behaviour, giving you a better understanding of your audience.
Google also provides a Google Analytics Add-on that allows you to access all analytic data via Google Spreadsheets. It saves you the trouble of manually importing data to an excel sheet to prepare website reports.
We intend to recommend both of these SEO tools together. While each has a lot to offer on its own, working together allows you to see which keywords your website is ranking for. For This to happen, you must link Google Search Console to Google Analytics. Once they’re linked, go to the Reports section of the Dashboard and select the Acquisition tab.
4. Moz Pro-
Moz Pro is an all-inclusive SEO toolkit. It offers keyword research and management, search engine ranking and visibility, site error analysis, and the identification, reporting, and optimization of SEO opportunities.
5. Screaming Frog SEO Spider-
The Screaming Frog SEO Spider is a website crawler that analyses important SEO elements on any web page.
It is an excellent programme for conducting a technical audit of a website. It aids in understanding details such as a website’s total number of pages, titles, meta descriptions, and broken or blocked links. It also generates a sitemap. This tool will analyse up to 500 web pages for free, but you’ll need to subscribe if you want all of the features.
6. Google Search Console is number six-
This is a free SEO tool for analysing your website, optimising your web pages for Google, and increasing your page ranking.
It has many features, including the following:
- Website indexing and auditing.
- Making recommendations to improve the ranking of a website.
- Providing information about page speed.
- Assisting you with robot.txt and sitemaps setup.
You could try out a few of these tools before making a decision, or you could use more than one. The Google tools are free, so there is no risk, and several of the others provide free trials or select features. Except for Screaming Frog, all are very easy to use, even for those with limited technical skills.
So, what are you looking forward to? It’s time to boost your company’s chances!