Are blogs dead? We have encountered the same question from a lot of people so decided to answer it by writing a blog itself. It will be non-ethical to resolve a blog query by not writing a blog. Few companies still struggle to include blogs in their marketing strategy as they are not aware of the SEO benefits of blogging.
Well, without any further delay we would like to answer your question that blogs are still alive and right now you are reading this blog is the best reference for our answer. Till the time users have queries blogs are alive. Blogs help solve queries which is why search engines & users love blogs. Search Engines are full of different types of blogs to resolve their users’ queries.
Websites blogging are the best way to be loved by search engines and their users too. Adding a blog to your marketing & SEO strategy can do wonders. We have put together the major SEO benefits of blogging below;
10 SEO benefits of blogging
Search Engines Loves Fresh Content
Google loves active bloggers who post trending and fresh content on their website. From an SEO perspective updating fresh content every week help optimize your website. Blogs are the best source to update the fresh content on your website. Fresh content does not always bring traffic however consistency is the key. Updating the weekly blog consistently on your website is highly recommended.
Blogs are Evergreen content
Blogs are tended to be the evergreen content that will be relevant by-passing time. These are informative and help the user to solve their queries today and also in the arriving years. Google loves this type of content which does not have any expiry date. So, posting evergreen blogs on your website helps to impress Google and drive traffic to your website.
Blogs Drive Traffic
The main objective of any website holder is to attract more and more traffic to their websites. There are high chances to drive traffic to websites with the help of blogs. With every new blog post, there is a high probability to get massive traffic which is why all the best SEO companies include blogging in their SEO services.
Increases Visibility
Every new blog post has the possibility of higher reach on search engines. It is said that google receives 5.6 billion queries per day. If you have blogs to answer those queries then you will be visible to the larger group audience. The more web pages you have on your website the more you will be visible on search engines.
Keywords Rank Easily
If you are hassling to rank your web pages for specific keywords then post some blogs around that keyword. It will make the ranking of keywords easy. Various SEO experts rank their keywords on Google or Bing by blogging.
Acquire Backlinks
There is various way to acquire backlinks to improve the ranking and traffic of any website. Blogging is one of the most effective ways to get a backlink easily. You can post a blog on your competitors or the same niche website and ask them for a backlink in return.
More Indexed Pages
The more web pages you will have the more will be chances of getting indexed. Google index those pages that have credibility or reliable information for their users. With more indexing pages you will get good exposure or visibility on google.
Improve Internal Linking
Interlinking is hyperlinking the other web page keywords on a web page. It helps to navigate search engines about the different web pages. For Example- I have hyperlinked a few of the keywords in this blog that belongs to the SEO services web page. Blogging helps to make the interlinking process easy and smooth as with limited web pages you will not be able to achieve more interlinking.
Answer your customer’s obvious queries
It is a chance to answer your customer’s queries even before asking. You can post blogs as per your niche and around the possible queries of your customers. For Example, I’ve written this blog, SEO benefits of blogging because we provide the content marketing services in our SEO package as well. So, for the buyer who will have any query about why he should buy our content writing package or SEO package, this content will answer their question itself.
Improve Social Media Engagement
Businesses use social media to engage with their customers and resolve their queries for your product/services. By posting the URL of your blog on your social media handles you can solve your customer’s queries and gain their trust for your brand which will result in more engagement.
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