Are you attempting to scale your digital marketing business? Since acquiring new clients is essentially their entire job, digital marketing agency are typically experts at it, but scaling a business requires an entirely different set of skills.
Even if you have the best talent or product in the world, you’ll be setting yourself up for failure if you don’t have mechanisms in place for growth.
To help you scale your digital marketing business, we’ll be sharing some practical techniques today. You can put these suggestions into practice as soon as you start receiving new clients to expand your business and ease your headaches.
Scalability is a sensitive subject when it comes to agencies. Businesses may be able to develop into brands, but a professional service organization may not always be able to do so due to the agency model.
Therefore, after they reach their maximum, some agencies could bloat instead of developing into much bigger brands.
To properly fulfil the increasing demands of your agency, you will require more personnel.
Hiring managers are necessary to successfully find the most qualified individuals.
While most firms are struggling to adapt to the new business environment brought on by the COVID-19 epidemic, demand for digital marketing companies and services is rising.
Online marketing has become standard practice as more companies are forced to develop digital campaigns to differentiate themselves from the competition and boost their bottom lines.
No industry is exempt, however; statistics from Profit. Well revealed that even entirely online subscription-based SaaS companies have been finding it difficult to attract new clients and must instead deal with the elevated risk of client attrition.
Scaling a Digital Marketing Agency: Current Challenges
Let’s first look at the difficulties one can face in developing a digital marketing business so that we can better grasp our scaling tactics. In this manner, you’ll be able to minimize these issues in your agency by knowing exactly what to watch for as you scale.
A modest agency might develop into a trusted name. Take the following five crucial actions to grow your small agency into a brand.
Make Reports Automatic
My particular favorite, automating your reports, will be our first topic.
If your company is like the majority of others, you likely began by performing all of your customer reporting by hand. Once more, most modest agencies do. Even though it may be annoying, that initially works.
But eventually, your business expands. And all of a sudden, manual reporting is simply insufficient.
Putting together analytics from all of your clients’ various marketing platforms isn’t that difficult when you only have one or two clients. But you also need regular reports for any new client you add to your books. And it quickly turns into a task that takes up an increasing number of hours each month.
Work smarter, not harder, if you want to grow your digital marketing agency. It is not a good use of your time to spend hours manually compiling customer reports. Additionally, it’s challenging for people to maintain the consistency and accuracy that Metrics Watch’s automated reporting solution can.
2) Review your buyer persona
The new normal may make it necessary for your digital marketing company to review your present buyer persona. The companies you work with and desire to work with might not have the same needs as they did before COVID-19 because of changes in the epidemic to their priorities.
Fortunately, by looking at your existing clients, you can quickly update your buyer persona. Request notes from meetings or briefs from recent campaigns from your team lead to learning about any emerging trends they have noticed regarding your clientele. These might offer perceptions of how their business has changed, which might point to a wider trend.
You may then use your buyer persona to help you come up with fresh approaches to strengthen your bonds with these current customers, while also spotting opportunities to pitch to new clients who fit this updated persona.
Make your work processes more efficient
It takes work to scale an agency, and what has kept your company afloat thus far might not be suitable for a larger firm.
By assessing your present workflow procedures and locating any potential bottlenecks that may emerge during the process, you may stay ahead of scalability issues.
You can start by optimizing’s your hiring procedure since scaling will probably require bringing in new employees. Create a step-by-step workflow for HR teams to manage applications, interviews, and onboarding. For example, manage candidates and keep track of where they are in the recruitment process by using a CRM tool.
Your creative teams can also require a shift in the workflow. Asking specific employees where they believe work processes can be improved is not something to be afraid of. Are there more efficient ways to cascade new campaign briefs? Are there perhaps ways to optimize meetings to be shorter, so people can be more productive?
(4) Monitor the Time and Productivity of Your Team
If you scale your digital marketing company in the new normal, you might not be able to manage each person individually. Tracking everyone’s time and output is a straightforward solution to this problem.
Employees may still choose their work schedules, therefore this strategy still works well with asynchronous remote installations. Teams can even find bottlenecks in projects and overall team workflows by tracking employees’ time. Use online time-tracking templates or make your timesheets for staff to complete.