If your digital marketing company wants to see long-term results from your online marketing efforts, you must review all of your digital marketing trends or campaigns on a regular basis. In this guide, I will walk you through the process of conducting a digital marketing audit from beginning to end. You’ll have a digital marketing audit checklist by the end to audit your digital channels like a pro.
One of the most effective methods is to conduct a digital marketing audit. The goal of the audit is to take a step back, evaluate your efforts, assess the landscape, evaluate your competitors, and develop a strategy for moving forward.
What precisely is a Digital Marketing Audit?
A digital marketing audit is a process of assessing the efficacy of your marketing efforts across all digital channels. You can improve the performance of your campaigns by routinely analysing your practices and their results.
The audit’s goal is to help you understand your performance and the changes you can make to help you succeed faster. It is frequently beneficial to obtain an unbiased outside perspective with additional perspective and expertise.
The audit will also look for technical and user-generated errors across your platforms and campaigns. During routine activities, these errors can slip through the cracks.
Finding and resolving these issues during your digital marketing audit can assist you in mitigating an impact on your digital marketing campaigns.
Let’s take a look at the steps involved in conducting a thorough digital marketing audit.
Measures that are taken while making a Digital Marketing audit.
1. Begin with an SEO audit
The first step in evaluating your online marketing is to conduct an SEO audit. This is the process of determining how search engine friendly your website is.
When you conduct a thorough SEO audit, you can identify weak points in your website’s SEO and make changes to help you rank higher in search engine results. Because the SEO industry changes so quickly, SEO audits must be perform regularly. Today’s best practices may not be the same in a few months.
It is recommended to do a full SEO audit at least twice a year. This will keep you up to date on the latest SEO developments. Technical SEO, on-page SEO, and off-page SEO should all be prioritized in SEO audits.
I. Audit of Technical SEO
Examine Google Search Console
Google Search Console provides a variety of reports and tools for visualizing and managing how Google treats your website.
It allows you to quickly see which of your pages are included in the index, what keywords you rank for, any website performance issues, and much more.
When conducting your technical SEO audit, make sure to confirm the following:
- Google has received your sitemap.
- The coverage tab contains all relevant pages.
- Your website does not have any issues with mobile usability.
- There are no security concerns.
II. Audit of On-Page SEO
After you’ve checked the technical SEO factors, it’s time to assess your content and other on-page elements. Examine the: –
- Descriptions and titles
- Text formatting and headings
- Internal Content Linking
III. Audit of Off-Page SEO
Off-page SEO is the final section of the SEO audit. It entails considering the following factors:
Domain Authority Incoming Links
Your link profile in comparison to competitors
2. Conduct a Social Media Marketing Assessment
A social media marketing audit will assist you in understanding the activity on each of your profiles.
The following are the steps to performing a social media audit:
- Check the information on social media pages for completeness and accuracy.
- Examine your number of followers.
- React to comments
- Examine your social media handles
- Make a strategy for updating accounts
3. Conduct an audit of your brand’s reputation
A brand reputation audit entails locating mentions of your brand on the internet to assess the public’s perception of your company.
A thorough brand reputation audit will allow you to:
- Examine the company’s relationships with its customers.
- Identify issues with specific areas of the business.
- See how you stack up against the competition.
4. Evaluate Your Website Marketing
The following step in your digital marketing audit is to examine your website marketing. The steps are as follows:
- Examine your website’s design.
- Examine the speed of your website.
- Make certain that your website is mobile-friendly. •Examine the Core Web Vitals
5. Contrast your execution with best practices
After reviewing the data, it is critical to conduct a qualitative analysis. Examine whether and where you are employing best practices. This holds for all aspects of your digital marketing execution. Take into account your strategy, concepts, content, creativity, and all aspects of your execution.