There are many platforms available for marketers to use in order to increase brand awareness and audience size. The difficult part is figuring out which platforms offer your brand the best opportunities. One of the leading digital marketing agency in Noida states that “irrespective of the sector in which your company operates, Quora is currently one of the best platforms for growing your audience”.
Why Is a Quora Marketing Strategy Important?
Even if you aren’t an active user at this point, you’ve probably heard of Quora. It is now among the most popular websites in the world, which explains why.
The website does not provide up-to-date data on its user base, but as of April 2017, it had 190 million monthly users, up from 100 million in 2016.
WHAT IS QUORA?
Users can post questions about almost any subject or industry on Quora, a popular global online platform for asking and answering questions.
The reason users visit Quora is what makes it special. Social media and search are not it. Over 300 million people visit it each month to do research, assess products, get advice, and learn more about the world around them, so it falls somewhere in the middle.
People who are open to new ideas and seeking out new products benefit from this exchange of knowledge. This includes individuals looking for trustworthy information about your business, its goods, rivals, or the sector as a whole.
In addition to this, Quora also lets you do the following things:
- Make new topics to which people can submit inquiries Ask inquiries about a particular subject
- Create and publish blog posts.
- Quora Ads can help you advertise your content.
- Follow certain topics to stay up to date on conversations that are crucial to your brand.
Quora strives to create a platform and ecosystem that are ideal for readers, writers, askers, and information seekers. It is a platform that is attracting a high-intent audience. The knowledge shared on Quora is evergreen, in contrast to other platforms where content gets buried or disappears. This means that your responses are still accessible months and years after the fact, not just for a day.
HOW CAN YOU CREATE A QUORA MARKETING STRATEGY.
1. Create an outstanding profile
The first step in developing a successful Quora marketing strategy is to create an excellent profile. As with any other social media channel, having a great profile is critical to your success when marketing on Quora. However, you won’t be able to create a profile for your brand, so you’ll need to decide who will answer questions on your brand’s behalf.
Quora displays the first 50 characters of your profile as a tagline above each answer you provide. Include your company name here so readers know where you’re from.
Fill out your Quora profile with:
- Your hobbies: Make sure they are relevant to your business or specialty.
- A detailed “About Me” section: Include information that demonstrates your thought leadership. Add links to your website sparingly if it allows you to provide more context.
- Your employment and educational credentials.
- Your current location or the cities you frequently visit.
- A captivating profile picture. For professionals, a clean head and shoulders shot is frequently the best option.
2. Follow relevant topics and users.
After you’ve completed your profile, you’ll need to start following topics related to your industry. Your Quora feed will contain questions from these topics, as well as suggested topics based on previous ones you’ve chosen. You can find topics by using the search box—just enter keywords that you believe are relevant to your brand, and Quora will provide autocomplete suggestions. When you navigate to a topic page, you’ll notice an additional list of related topics on the side. You can even follow specific users and receive notifications when they respond.
This serves two purposes: first, it allows you to find relevant questions to answer directly on your feed, and second, it can be used for market research. Identify trends in the questions people ask on Quora and use this to curate new content ideas for your blogs.
3. Determine the best questions to ask.
Answering questions is the most important aspect of using Quora. But how do you know which ones to answer? On the platform, there are thousands of questions, with new ones being asked every second—and not all of them will benefit your brand.
If you want to succeed on the network, you must know which questions to answer and which to ignore.
Entering a keyword in the search box and pressing Enter is the best way to find relevant questions for your business. Look for questions that have been asked in the last month or so and respond to them.
While searching for these questions, make sure to use keywords that are currently trending, as this will increase your visibility and allow you to establish authority in completely new discussions.
Aside from answering the most recent ones, you can also find questions to answer in other ways. For example, searching for new topics relevant to your business will frequently reveal questions you had previously overlooked.
4. Connect with other Quora users.
Quora is more than just a search engine; it’s also a social media platform. That means you have to be “social” with it. When learning how to use Quora for marketing, don’t overlook the importance of engaging with potential leads and customers.
Quora, like most social media platforms, allows users to communicate directly with other people. This is an excellent way for brands to strengthen their customer relationships. You might even find people asking questions about your specific product or company on Quora.